Make sure you read this newsletter if you have a web presence. The push into the mobile space both for your website and for your advertising is important for your marketing approach for 2013 and beyond.
Not only do we help you to understand the importance, but offer a free tool to get into mobile fast with a mobile friendly website.
President, Medallion Fulfillment & Logistics
In 2010, no less an authority than Steve Jobs declared, "Mobile device search hasn't happened. Search is not where it's at."
Moral #1: Even the biggest gurus sometime miss the mark.
Moral #2: What a difference three years makes.
Mobile Does Matters
When it comes to marketing, web browsing and searching are here to stay -- but search tactics are evolving. Though desktop or laptop computers are the traditional vehicles for starting a web search, they're no longer the only game in town.
In fact, people on the go are increasingly leaving their desktops to gather dust while they reach for their smartphones and tablets to do everything from stream music to read email -- and, of course, search the web with mobile advertising.
• Emarketer.com tells us that while desktops still are the first choice in searches, their lead is shrinking fast.
• Just last June, more than 27% of all U.S. web traffic originated from smartphones or tablets, 20% of that from phones alone.
• Google, the first name in search engines, expects to see more mobile than desktop searches from its users in 2013, and it's safe to extrapolate that increased usage in the years to come.
So If You’re Not Mobile... You’re Stuck in Neutral
The vast majority of websites are designed, developed and optimized for the desktop or laptop screen. Even if your site enjoys high Google search rankings, you may be missing out on visitors and leads if your site is not optimized for mobile. Adapting your online marketing to the radically different size and shape of smartphones or tablets isn't just a matter of posting the site to the device.
To implement true mobile advertising, you must provide users with a mobile-optimized site -- one that's easy to see on a small screen, and contains the functionality (like enlarging buttons or images) that help them navigate easily and understand your message.
In many cases, this means rethinking your homepage and landing pages to include only the most relevant and action-oriented content. Mobile users simply won't tolerate anything less than real engagement and ease of use.
Enhance Your Connections -- Free!
Google wants to help you create the ideal mobile site to help you land the best search result rankings and visits possible. They launched AdWords Enhanced Campaigns, which focus heavily on mobile development, encouraging all Google-using customers to integrate a smartphone/tablet-friendly site. By partnering with DudaMobile, Google offers you a free mobile website for one year, with unlimited email and phone support.
It's a Win-Win-Win Situation
Mobile advertising is both the present and the future of your online marketing -- and now you have an opportunity to test the waters risk-free. It's a win-win-win situation for your business, your customers and even for Google.
About the Writer Jan Stewart
Jan Stewart is a professional writer for Medallion Fulfillment & Logistics, a family owned Los Angeles based fulfillment firm. She writes exclusively for Strategies for Success on topics of business tips, how to promote your business online, and establishing your brand in the marketplace.
Reporting to our Client Services Manager Trisha Ortiz-Garcia, Susan Dilley is our new Client Services Supervisor. Susan has a positive can-do attitude, is the consummate professional, and comes to us with an excellent background in customer service and staff training. We have hired her specifically to enhance communication between clients and the Medallion staff as well as to improve our team's level of accountability and ownership of problems when you call.
She started her career out working at Lockheed Martin in tooling, inventory, and provisioning. She has worked in the Entertainment Industry and for a City Municipality where she has enhanced her abilities; becoming an effective trainer and honing her customer service skills.
Susan has an energetic, enthusiasm with a positive attitude and strong attention to detail. We believe that she will make an exceptional Client Services Supervisor and that you will find her a delight to work with in the weeks ahead.
Susan has a 21 year old daughter who is working in a CPA Firm here in the Los Angeles area. She is the proud "doggy Mom" of a Toby, a toy fox terrier, and loves being outdoors. Her hobby and passion is photography. Susan is known, in her circle of friends, as being the one who gets the perfect candid shot; as a result, she is very popular at parties and sporting events.
We welcome Susan to the Medallion Fulfillment & Logistics Team and look forward to your comments as you work with her in the coming weeks.