Medallion Fulfillment & Logistics

September 2008

Dear Friend,

The Medallion Fulfillment & Logistics office building.This month's issue provides concrete tips on how you can use e-mail marketing for your e-commerce store or business to increase sales.

If you are currently not selling your merchandise through an online store, now's the time to contact us to see how easy we can make it to sell the products that we ship for you online.

Best Regards,
Gene Kent
President, Medallion Fulfillment & Logistics



E-mail Marketing Tips that Work

Read our e-mail marketing tips.E-mail can be a powerful marketing tool. It's a fast, cheap and easy way to bring your products or services to the attention of a vast number of customers. You can use e-mail marketing to promote your brand, broaden your customer base, present new products, promote sales, and build a personal relationship with your customers. E-mail marketing is a proven way to acquire new customers and reengage existing ones.

Follow these tips from e-commerce experts to get the most out of your next e-mail marketing campaign.

  • Be selective about the number of e-mails you send out. Don't bombard customers with too many e-mails. Daily or weekly e-mails will just annoy them and cause resentment. Once or twice a month is generally sufficient to maintain a positive connection.

  • Commit to a dependable schedule so customers can anticipate your contact. You might send out an e-mail newsletter the first week of every month and follow up with a discount coupon on the 15th of the month.

  • Use your space wisely and develop a dynamic template. Place your logo in a strong position such as at the top of the upper left. Place the most important information in the top 2 to 4 inches, the prime reading space. Keep your message short and to the point. Avoid too many colors or fonts. Keep your message and call to action clear and easy to discern.

  • Offer customers the opportunity to opt-in to receive more frequent e-mails by offering specialty newsletters, updates, special promotions, sales previews and other targeted information that appeals to specific segments of your general audience.

  • Consider segmenting e-mails by age, gender, location or previous purchase behavior. Target information or sales offers to specific groups. Because different groups respond to different marketing triggers, consider modifying e-mail content, text, graphics and sales offers to appeal to each target group. For example, teens and young adults are attracted by thematic imagery, such as a series of photos, an array of clips or video clips. Older adults prefer multiple product photos and detailed product information. Also, teens respond best to offers for a specific dollar amount off the purchase price, like $10 off; whereas customers in their 30s and 40s perceive greater value in percentage discounts, like 10% off.

  • Involve the customer by providing a call to action in your e-mail, such as clicking through information pages or providing information by responding to a survey or entering a contest. Always provide a highly visible link back to your website.

  • Build personal relationships with your customers by offering opportunities to interact with you or each other. Offer discussion forums or monthly Q&A sessions with staff experts. Sponsor a chat room or get involved with social networking sites.

  • Provide an easy way for recipients to opt-out if they don't want to receive future e-mails. This builds good will and, most importantly, is an easy way to trim deadwood from your contact list. Allowing uninterested parties to opt-out ensures that you're reaching only interested potential customers.

Email marketing is valuable not only for e-commerce stores, but provides a regular way to contact clients and keep your services in the forefront of your customers mind. It is by far easier to develop additional relationships with existing customers than it is to garner new customers. If you are not using e-mail newsletters to reach customers and prospects alike, now's the time to consider adding these services to your marketing arsenal.



Pearls of Wisdom for the Month

"There are three kinds of people; those that make things happen, those that watch things happen and those who don't know what's happening."

Unknown Author, an American Proverb

"The cemeteries are filled with people who thought the world couldn't get along without them."

Unknown Author, an American Proverb


Medallion Enterprises • 20675 Nordhoff Street • Chatsworth, CA 91311
(818) 998-8366 • (800) 260-8250 • (800) 260-82508 FAX
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